The Paid Leap

How to use the SuperFans System™ to build a strong foundation first, so you can leap into ads within a budget you feel good about

Free live masterclass 60 minutes Every Thursday at 1pm UK time

Save my spot

Free, live & 60 minutes. Can’t make it live? Register & you’ll get the replay.

Starting ads is a leap, & honestly, I don’t see the real version of how it goes shared very often… including what a first month can look like.

If your offer sells to the people who already know you, & you’ve hit the edge of what organic can do, this is the 60 minutes where I show you exactly how I’d start ads for you on a small daily budget.

Start small, decide what you’re willing to lose before you spend a penny, & take the leap from solid ground.

Live with me

Inside The Paid Leap

The 3 types of ads

The 3 types of ads every offer needs (lead, engagement & growth), & how to split any budget between them in percentages, so it works whatever you spend

The maths

What one new client is worth to you, how many it takes to cover your ads, & how long that can take, worked through on a real example

The 3 mistakes

The 3 mistakes I see most when people set ads up, & how to avoid each one

The part nobody explains

Who your Goldilocks client is & the reason she’d buy now

You’ll finish with

the split that suits your budgetyour own sum for what one client is wortha number you’re willing to loseone line about your Goldilocks client

It’s all typed in the chat as we go, so there’s no document to open & nothing to download.

Everyone who’s live also gets my ads swipe file, with examples of each type of ad, sent to you after the masterclass by DM or email.

How much do I actually need to spend, & does it come back?

That’s one of the questions I get asked most, & I’d rather answer it straight in the room than skip over it.

Ads are a long-term strategy that sits alongside your organic content & amplifies it. Nothing in marketing comes with a guarantee (not a social media course, not more training, not ads), so I won’t promise you a return. What I will do is show you how to work out what you’d need to make back, & whether that’s realistic for your offer.

We’ll do the sum together for:

A £500 sprint

A high ticket offer at £1,500

A 1:1 at £500 a month

A £47 a month membership

…so whatever you sell, you’ll see exactly how it works.

This is for you if…

You have an offer that already sells, & you want more of the right people finding it
You’re new to ads, or you tried them once & switched them off
You want to know what to spend, where it goes & what you’d need to make back before you start

This isn’t the right fit if…

You haven’t got an offer yet, this is about getting more people to one that sells
You sell products rather than a service
Your people are on LinkedIn & nowhere else
You want someone to run your ads for you, this is about learning how to start them yourself

At the end I’ll show you how to build all of this with me in the SuperFans Sprint, so you know exactly what’s on offer before you decide, & if you’re live at the end, there’s something extra for the first few people who join.

Hi, I’m Sophie

I’m a scaling strategist & Meta ads expert.

In the last 2 years I’ve made £373k from group offers, on an Instagram following of under 7k & an email list of under 2k. I got there by growing an audience on purpose rather than by being everywhere.

The ads are one part of that system, & it’s the part I’ll walk you through, at a size that works for a small business.